ROG.e 2026
The organization celebrates its 85th anniversary by bringing together industry representatives for discussions on innovation, sustainability, regulation, and the challenges facing the lubricants market.
T&B Petroleum/Press Office Sindicom
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Sindicom will participate in ROG.e 2026, one of the world’s leading energy events, taking place from September 21 to 24 at Riocentro in Rio de Janeiro. For the first time, the organization will take part in hosting the Lubricants Arena, which is returning for its second edition at the event.
Created in 2024, the Arena returns this year with an expanded program and will be one of ROG.e’s highlights. The space will be located in Pavilion 3 and will bring together representatives of major companies, experts, technical professionals, regulatory authorities, and executives to discuss challenges, trends, and opportunities across Brazil’s lubricants value chain.
Over the four-day event, the Arena will feature a series of lectures and panels scheduled at different times and organized around four main themes: industry; ESG and sustainability; the market and fraud in the sector; and quality.
The program was designed to bring together different perspectives on issues affecting the segment, promoting the exchange of experience and knowledge among participants.
Sindicom’s participation in ROG.e comes at a symbolic moment for the organization, which has contributed to the development and strengthening of the fuel and lubricants distribution markets for more than eight decades.
“Taking part in ROG.e in such a symbolic year for Sindicom, as we celebrate our 85th anniversary, is an opportunity to reaffirm our commitment to the development of the markets we represent. By taking on the responsibility of serving as the content partner for the Lubricants Arena, we want to expand the dialogue among companies, experts, regulatory authorities, and the different links in the value chain, bringing fundamental issues for the sector’s future to the forefront,” says Augusto Salomon (pictured), Sindicom’s Chief Executive Officer.
The program begins with a focus on innovation, technology, and industrial efficiency. Topics include advances in biofuel testing and their impact on lubricants, the use of predictive monitoring to increase the efficiency and reliability of industrial operations, and the possibilities offered by artificial intelligence for lubricant monitoring.
The discussions will also address how new technologies can contribute to decision-making and the development of production processes.
Another theme will be ESG and sustainability, with discussions on pathways toward a more sustainable lubricants industry, as well as experiences related to operational excellence and industry best practices.
The Arena will also address issues related to market integrity, including fraud, counterfeiting, and cargo theft, bringing together different stakeholders to discuss prevention, enforcement, security, and the impacts of such practices.
Under the quality and regulation agenda, participants will discuss the impact of international conflicts on the base-oil supply chain, as well as technological advances and the changes influencing the quality, performance, and application of these products.
The lubricants market is undergoing a period of transformation driven by technological advances, new sustainability requirements, and changes in consumption patterns. Against this backdrop, the Lubricants Arena will serve as a space for bringing together different links in the value chain and discussing the issues shaping the segment’s future, with Sindicom participating in the organization of the initiative.
“Lubricants are at the center of important transformations in the industry involving technology, sustainability, quality, regulation, and security. The Arena makes it possible to bring together different perspectives and share knowledge about these changes. We expect this year’s program to further expand the dialogue and consolidate the Arena as a relevant forum for the sector,” the executive adds.
The discussion will address the progress and challenges associated with conducting tests on biofuels applied to the lubricants sector. The discussion is expected to explore the importance of research and technological validation in keeping pace with the transformation of the energy mix.
The presentation will show how predictive monitoring can help anticipate problems, increase equipment reliability, and reduce unplanned downtime. The topic highlights the use of data and technology as tools for improving efficiency in industry.
Artificial intelligence is gaining ground in the management and monitoring of industrial processes. The discussion will demonstrate potential applications of the technology in data analysis, pattern identification, maintenance support, and decision-making.
The panel will discuss the main challenges involved in making the lubricants value chain more sustainable. The proposal is to share experiences and approaches for reconciling competitiveness with social and environmental responsibility.
Industry executives will share experiences and lessons learned related to efficiency, safety, and productivity at lubricants plants. The panel aims to demonstrate how sound operational practices can generate benefits across the entire value chain.
The discussion will bring together different perspectives on practices capable of raising standards of efficiency, sustainability, and management in the sector. It will also address how the exchange of experience can contribute to the industry’s collective development.
Representatives from the public and private sectors will discuss the impact of fraud and counterfeiting on companies, consumers, and competition. The panel will also address the importance of enforcement and coordinated action to strengthen market integrity.
The panel will discuss the challenges faced by the logistics chain as a result of cargo theft and its economic and operational impacts. The discussion will bring together different perspectives on prevention, security, intelligence, and efforts to combat this type of crime.
An open conversation with an international guest about the outlook of one of the world’s leading standards-setting organizations regarding the evolution of quality standards for automotive lubricants and the increase in irregularities in the market. The discussion will also address the importance of reporting the improper use of API certification marks.
Changes in the geopolitical landscape can directly affect the availability, prices, and logistics of raw materials used by the industry. The presentation will discuss the main impacts of these developments on the base-oil supply chain.
The discussion will address the technological evolution of lubricants used in the maritime sector and the specific requirements of this market. The objective is to present trends and challenges related to product performance, efficiency, and quality in response to new environmental requirements.
The panel will bring together representatives of the ANP, Sindicom, and the market to discuss the evolution of lubricant regulations. The discussion aims to clarify the main regulatory developments and their impacts on manufacturers, distributors, and other stakeholders across the value chain.
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