The startup COGTIVE, based in Cubo, in São Paulo/SP, is among those selected for the final phase of StartOut Brasil, a reference internationalization program that supports the insertion of Brazilian startups in the most promising innovation ecosystems in the world. The company was one of the fifteen ranked among more than 240 projects evaluated for its degree of innovation and interest in the American market, thanks to its software that identifies the hidden capacity of the factories, helping coordinators, managers and directors of the manufacturing areas to increase productivity and, consequently, reduce costs, reduce production lead time and optimize inventories, which contributes greatly to the competitiveness of these companies. Then, next November, its representatives will make an immersion mission in Chicago, in person, with the objective of connecting with manufacturing industries in the region and structuring a base in that country. In the next stage of the program, only five startups will be selected that will receive support to settle in that region, considered the “cradle” of companies such as Groupon and 10 unicorns (startups valued at more than a billion dollars).

The factors that made COGTIVE be in this immersion cycle were: a differential that brought a solution to a market problem; maturity for international insertion and technical, financial and sales competence, as explained by the company’s CEO, Reginaldo Ribeiro (photo): “Being among the most impacting startups in terms of innovation is an immense joy and the result of the dedication of the entire team . Our expectations were high, since we had already started our internationalization process and we were quite confident that the American market would need our solution. We did a lot of benchmarking and market research. Now, in September, we were on a road show through Europe and the Middle East, passing through countries such as Germany, Switzerland, Holland, France, Spain, to structure a commercial base and be able to contribute to these industrial centers, which are going through a moment of regeneration. shoring".

With this novelty, the objective now, within StartOut, is for the company to be part of a business acceleration process. The idea is to expand penetration in the international market, in line with the national strategy of the government and agencies for the export of innovative technology.

Now, then, in this third phase of the project, COGTIVE, along with 14 other startups, will participate in the Chicago Cycle Immersion Mission (USA), presenting its product.

About the technology

It is a software that works as follows: from the collection of data on the factory floor, obtaining, for example, equipment status, lost operational time, performance measurement, delivery accuracy of production batches, monitoring of the rhythm, setup and maintenance times, this data is contextualized and transformed into intelligent information so that leaders – coordinators, managers, directors and executives – can visualize results and opportunities for gain. After the entire survey, leaders are able to identify the potential for hidden capacity in equipment, make strategic decisions, identify factory productivity trends, generate insights and respond much faster to changes in the sales and production plan.

Its main differential concerns the availability of Flow View – a kind of Digital Twin, a kanban of the entire manufacturing process in real time. This tool is capable of offering managers an easy view of what is happening in the factory and allows them to make quick decisions, helping them to achieve faster results to gain productivity. “So, we are aware that we can add a lot in industrial centers beyond Brazil. Our main challenges are cultural issues: approaching and prospecting customers; show value in a technology developed in Brazil for first world countries; understand the pains of each industrial pole and know how to communicate how our product aggregates in each situation”.

In the first 15 days of use, a large factory identified its gap and realized that over the course of a year, it could save $300,000. In all, more than 2 billion products have been tracked, which has generated savings of around 180 million dollars for companies. The idea has been so successful that, in addition to having closed its first international contract with one of the major generic drug companies in the Middle East, the startup, founded more than four years ago, has high levels of user satisfaction and has never lost a customer. .