Subscriptions are nothing but twenty-first-century rentals.

Superlogica from Brazil knows this well. Recently the company raised R$300 million (approximately US$63.5 million) from US-born private equity fund, Warburg Pincus, and was advised by Credit Suisse.

The platform is basically a CRM (Customer relationship management) service for subscription or rent-based businesses. Condominiums, schools, and SaaS (Software as a service) companies can use Superlogica to manage their clients, as well as the community in its entirety.

Tech and people

As a responsible software startup, Superlogica immediately invests its much of its proceeds into the continuous development of its tech and its people. New features and technologies await those innovative condo managers.

“We believe that administrators have a fundamental role in improving the experience of those who live in condominiums. These innovations will be distributed to apartment owners and condominiums through our more than 600 managing agents throughout Brazil ”, said Carlos Cêra, CEO do Grupo Superlogica

Although multi-faceted, the company’s core market is certainly the condominium and real estate industry—or at least, that’s what their marketing and communication efforts entail.

A strong market

Now, the company will be able to handle a thriving and scaling business already used by 45,000 condominiums across Brazil. Boasting a yearly three-digit growth rate for the past half-decade. Its strong market position is developed through partnerships with condominium managers.

Considering 25 percent of Brazil’s population are condominium residents, this is no small market to be in. This is around 52 million people… and that’s just in Brazil.

Just last month, Superlogica announced the launch of Superlogica Next, along with a roadshow across Brazil. This was done with the objective of teaching condominium managers how to best handle and run their operations.

However, based on recent news about a novel virus causing pneumonia-like symptoms across the world, I have reasons to believe this was postponed.

On the other hand, their remote operation features may put up an advantage for the company during these tough times.