Bruno Musso, superintendent of Brazil’s National Petroleum Industry Organization (Onip), believes that this year the OTC will repeat its success of 2013. The organization’s main focus is to widen its contact with international companies with an interest in Brazil’s oil sector. 

For yet another year, Onip will be working on forming partnerships. According to Musso, international interest in Brazil needs to be used to attract investments and technology into the country, preferably via partnerships with national companies. "This model establishes an advantageous environment for both parties. It allows foreign companies to gain quick access to the Brazilian market, with the backing of the companies that already supply the sector, and at the same time increases the knowledge held by Brazilian companies and the possibility of technology transfer in the country’s underdeveloped segments," he explains.

Musso explains that foreign visitors to the Brazil Pavilion and Onip often seek information on the Brazilian market. They have heard a lot about the pre-salt and the country’s enormous market, Petrobras’ billion dollar investments and the other oil companies that are operating here, but it is still difficult to define the best strategies and approach to participating in all of this. Musso says that more specifically they want to get a better understanding of local content regulations, how to open a company in Brazil and what the costs involved are. 

The first time that Onip participated in the OTC was as an institutional visitor in 2000.  In 2001, they devised the Brazil Pavilion Project, which has become consolidated over the years and is now a benchmark for Brazil’s presence at the fair.