Electric Energy

SMEs: Seven Tips for Joining the Free Energy Market

CCEE shares recommendations to help companies migrate with safety, clarity, and planning.

T&B Petroleum/Press Office CCEE
03/07/2025 12:10
SMEs: Seven Tips for Joining the Free Energy Market Imagem: Disclosure Visualizações: 98 (0) (0) (0) (0)

The opening of the free energy market marks a new era in how consumers interact with energy, representing a significant shift and one of the most impactful advances in the modernization of Brazil’s electricity sector. In this market, consumers can choose their supplier, purchase energy based on demand, negotiate contracts and terms, and even select the type of energy source, such as renewables.

Since January 2024, all companies connected to high voltage, regardless of energy demand, have gained the right to participate in this market. This change has positively impacted business competitiveness, offering more cost predictability and freedom of choice.

The growing participation of small and medium-sized enterprises (SMEs) in this market reflects the sector’s maturity. Decentralization and negotiation freedom enhance the efficiency of the national electricity system. Continuous growth is expected: Provisional Measure No. 1,300/2025 also proposes the inclusion of low-voltage consumers—such as small retailers and service providers—in the free market, further expanding access and transformation opportunities.

In this expansion scenario, the Electric Energy Trading Chamber (CCEE) plays a strategic role. As the entity responsible for enabling, overseeing, and ensuring the integrity of market transactions, CCEE ensures that the transition to the free market occurs with safety, transparency, and balance.

To support those considering this journey, here are seven essential tips for migrating to the free energy market with proper planning and security:

1. Seek specialized support

Entering the free energy market may seem complex, but there are agents that help simplify the process. Retail energy traders, for instance, take on part of the regulatory obligations with CCEE. Specialized consultancies can also help you choose the right supplier and interpret contracts.

2. Choose a reliable supplier

With the freedom to negotiate comes the responsibility of making the right choice. Evaluate the proposed conditions, the supplier’s reputation, and the benefits offered—such as renewable energy supply, contract flexibility, or value-added services. To confirm the agent is properly certified, consult the official list of CCEE members on their website.

3. Assess your consumption profile

It’s crucial to understand your company’s energy behavior. Analyze contracted demand and review your consumption history. This assessment helps determine if the free market is advantageous and what type of contract best suits your profile. Your retail energy trader can assist with this analysis.

4. Plan ahead

Migration requires submitting a notice to your local distributor at least 180 days before the desired entry date into the free market. Start early to allow time for supplier negotiations and smooth planning.

5. Understand your obligations in the free market

Once you migrate, you take on new responsibilities—such as submitting consumption forecasts and paying energy and associated charges directly. It's important to understand and follow these procedures, which are overseen by CCEE.

6. Your relationship with the local distributor continues

Even after migrating, your local distributor remains responsible for delivering energy to your business. Maintaining a good relationship and complying with legal deadlines, as well as making any technical or contractual adjustments, remains essential.

7. Follow CCEE’s official channels

Reliable information is key to a safe migration. In addition to the official website (www.ccee.org.br), which provides regulatory documents, data dashboards, and technical guides, CCEE also shares content on YouTube and social media—including explainer videos, interviews, and industry updates.
A great starting point is the Consumer Rights and Obligations Guide, especially for those new to the free energy market.

Stay informed, understand the rules, and keep up with updates to make decisions with more confidence and independence. To dive deeper, check out the courses available at CCEE Academy, a new knowledge hub focused on training and education in the electricity sector.

 

About CCEE – CCEE is a non-profit civil association responsible for enabling the purchase and sale of electricity in Brazil and ensuring this essential input reaches the population and productive sectors. Since 1999, it has brought together generators, distributors, traders, and consumers with a single goal: to develop efficient, innovative, and sustainable markets for the benefit of society. Its operations span both the free and regulated contracting environments.

Most Read Today
see see
Bahia Oil & Gas Energy 2025
Tiger Rentank marks its presence on the first day of Bah...
29/05/25
Partnership
ANP partners with the Navy to begin work on the extensio...
27/05/25
Bahia Oil & Gas Energy 2025
Authorities confirm participation in Brazil's second lar...
27/05/25
Pre-Salt
Libra Consortium announces first oil from Mero-4 FPSO in...
27/05/25
Permanent Offer
5th Cycle of the Permanent Concession Offer: Bidding Seq...
27/05/25
OTC Houston 2025
Brazilian Companies Generate US$316 Million in Deals Dur...
22/05/25
Bahia Oil & Gas Energy 2025
The Largest Oil and Gas Event in Northern and Northeaste...
22/05/25
Pre-Salt
ANP Authorizes Start of Operations for Platform in the M...
22/05/25
ANP
Amounts related to March production from concession and ...
22/05/25
Bahia Oil & Gas Energy 2025
Tenaris highlights field-proven solutions for onshore pr...
22/05/25
Results
Oil Production Under Production-Sharing Regime Surpasses...
21/05/25
Equatorial Margin
Petrobras Obtains Authorization from Ibama for Deepwater...
21/05/25
International Event
4 Weeks to Go: North America’s Largest CCUS Event Approaches
20/05/25
Bahia Oil & Gas Energy 2025
BOGE25 to Offer Business Opportunities for Oil and Gas C...
16/05/25
Petrobras
The Búzios and Atapu fields received nearly the entire U...
13/05/25
Petrobras
Petrobras informs about shareholder remuneration
13/05/25
Pre-Salt
Petrobras informs about new oil discovery in the Santos ...
09/05/25
OTC Houston 2025
ABEMI reinforces strategic presence at OTC 2025
09/05/25
OTC Houston 2025
Oil States stands out at OTC Houston 2025 with award-win...
09/05/25
Natural Gas
Petrobras and Portobello establish unprecedented partner...
09/05/25
OTC Houston 2025
Offshore Technology Conference 2025: Waves of Innovation...
09/05/25
VEJA MAIS
Newsletter TN

Contact us

We use cookies to ensure you have the best experience on our website. If you continue to use this site, we will assume that you agree with our Privacy Policy, terms of use and cookies.