A survey made by Google Trends, points out that the search term "ESG" - Environmental, Social and Corporate Governance - has never been as popular as it is today.

According to the analysis, compared to the beginning of March 2020, the number of queries to the term doubled in January this year. The study proves a reality that is increasingly present in corporate daily life: companies with social purposes and sustainable management practices attract more responsible investments and generate what experts now call 'positive economy'. "The positive economy offers a way to support and capture economic opportunities in sustainable businesses. More than $ 12 billion of market opportunities can be generated each year from the end of this decade as a result of aligning governments and companies with investment goals. sustainability ", highlights Béryl Bouvier, of the global OFI Asset Managment, in an interview with the investment portal FundsPeople.

In the analysis, the expert points out that this is a scenario that has been developing in recent years, but it was with the pandemic that ESG concepts helped to channel investments and boost performance in the market. "What COVID showed is that the quality of a company is greater the more it is aggregated with ESG factors. A good company is a company that generates good business based on good practices. We saw how the pandemic brought the social and of human capital. The purpose of a company is increasingly important and investors are aware of the role they play in the relationship with all stakeholders, with employees, with suppliers, with the state ", she comments.

In view of this global business trend with positive impacts and good management practices, companies continue to reframe their businesses and structure activities on aspects of diversity in the work environment, efficiency in the use of resources, risk controls, to contribute to the decision making of employees. investors. Bringing this scenario to Brazil, it is possible to find companies that were born with the concepts of ESG in DNA, such as the Sabin Group.

Having been operating in the Brazilian market for 36 years, the company has invested in more sustainable economic development and practices fundamental values that guarantee progress and activities with the lowest environmental impacts. A reference in diagnostic medicine, the company is one of the protagonists in the mission of engaging an organizational culture focused on sustainable thinking to positively impact the lives of communities. With authentic purposes and values, the company continuously invests so that these practices permeate its organizational structure, its management processes and inspire brands and society. "At Sabin Group, we encourage best practices in every detail to offer excellent health services, considering environmental, social and economic-financial aspects inspired by the business philosophy, which allowed us to grow year by year and implement a corporate governance model in 2013 , one of the milestones in our history ", highlights the executive president of the Sabin Group, Lídia Abdalla (photo).

Since its foundation, the Group has been committed to the values that guide Sabin's history: credibility, ethics, socio-environmental responsibility, innovation, quality, respect for life and simplicity. "These are values that guide us and strengthen the longevity of our brand and permeate our actions in all aspects. We evolved with new paradigms, we structured the social arm of the group in 2005, the Sabin Institute, which over the years consolidated its activities in programs and actions of philanthropy and corporate volunteering, social responsibility, private social investment, actively working to improve the quality of life in Brazilian communities. "

The executive also details that leaving a positive legacy encourages the application of the ESG culture in Sabin's processes, from continuous investments in patient safety, through a process management system that controls and minimizes risks. Linked to these initiatives is the scientific and technological update, which supports the precision and efficiency of the services offered. For over 15 years, Sabin has been a signatory to the Global Compact, held between the UN and companies, engaging the business community in the dissemination of sustainability practices and policies. In 2016, the company became a signatory to the 7 Principles of Women's Empowerment, from UN Women, encouraging their participation in all sectors of the economy. For 5 consecutive years, Sabin has received a declaration of compliance with the ISO 31000 standard for risk management.

"We received the Renewable Energy Use Certificate 2020, which highlights Sabin's performance in the headquarters building, in Brasília, where the energy consumed is produced by renewable and encouraged generating sources, contributing to the reduction of the emission of greenhouse gases. energy in the free energy market, we implemented measures aimed at the conservation of the environment, reinforcing our environmental program and maintaining the LEED Green Building Program seal, international certificate for sustainable buildings at our headquarters ".

These are practices that are incorporated year after year in the company and today result in a solid structure to invest in organic and inorganic growth, preserving and respecting society and relations with society and the entire production chain. "Thus, we remain engaged in the special mission to inspire and influence society in the construction of an ethical business context, which values human beings, diversity and inclusion, the environment and good governance practices. Our actions in the present to guarantee a better future for different generations ", she concludes.