The World Petroleum Council, a leading organisation within the global energy sector, has today announced that it will expand its focus to lead the global transition to a low-carbon energy system, achieved through a diverse and sustainable mix of energy sources. Following this decision, the organization will also operate under the new name of WPC Energy from Tuesday 11 July 2023.

WPC Energy will conduct a series of bold moves to achieve its new ambition. In addition, it will carry a distinct new visual identity, including a modernised logo and a new tagline: The World Forum for Energy Transformation.

Pedro Miras, President of WPC Energy said: "This process, part of a wider, ongoing Strategic Review to facilitate dialogue and connecƟon across all spheres of the rapidly evolving energy landscape supports our focus not only on new and traditional energies but on emerging industry trends such as increasing energy efficiency, circular economy, syntheƟc and biofuels, digitalisation and electrification. We advocate that all energies and technologies must be embraced to face the challenge to energise the planet in a responsible way. As our business strategy shiŌs, so must our brand strategy – and as such this represents the most significant change to our identity in our 90 years of history. Our priority has been to acknowledge the rich heritage and DNA of our organisation whilst focussing on a new future.

" This rebrand project was undertaken over the course of three months in 2023 in a co-created approach, led by Interbrand, (https://interbrand.com) the world’s leading brand consultancy. The panel also included the President, the Secretariat and a special Focus Group representing a cross section of our National Committees and encompassing an inclusive mix of age and genders.

Gonzalo Brujo, Global CEO of Interbrand, said: “At Interbrand we know that as the transitional economy emerges, organisations across all spectrums will need to evolve their business models and their brand strategies to survive. We have invested in new partnerships and expertise to help our clients make moves and transition. We have a science backed, customer inspired methodology for change and we are delighted to have joined WPC Energy on this journey.”

Dr. Pierce Riemer, Director General, WPC Energy said: “I am incredibly proud of the work that has been done to renew our purpose, brand, and identity within the global energy industry and today we embrace an exciting new chapter in the history of our organisation.”

About WPC Energy

Founded in 1933 and comprising sixty National Committees, WPC Energy is a non-advocacy, non-political organisation with charitable status in the UK and has accreditation as a Non-Governmental organisation from the United Nations. WPC Energy facilitates an open dialogue around all energies and their products and is dedicated to the promotion of their sustainable management for the benefit of all.

WPC Energy conducts the triennial World Petroleum Congress, covering all aspects of the energy industry including management its social, economic, and environmental impact.